PRIVACY POLICY

Privacy Policy

This privacy policy governs the Chick-fil-A® Show Us The Cow Photo Contest website and applies to personal information collected, maintained and used by the contest sponsor, Chick-fil-A, Inc., and the contest administrator, Frederic Thomas, Inc. (collectively, “Us”, “We”, “Our”, or “Operators”). We are sensitive to issues concerning your privacy, and We are committed to respecting the privacy rights of Our customers, visitors, and other users of Our website, www.showusthecow.com (the “Site”). We believe that it is important that you understand how We treat the information that We receive from you. This Web Site Privacy Policy ("Privacy Policy") is intended to demonstrate Our commitment to fair practices and the protection of privacy.

Types of Information Collected

Traffic Data

We collect two types of information: Traffic Data and Personal Information (described below). We automatically track and collect the following information when you visit Our Site: your (i) IP address; (ii) domain server; (iii) type of computer; and (iv) type of web browser (collectively, "Traffic Data"). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on this Site. For example, We use this information for statistical purposes, such as measuring the average time spent on this Site and the pages viewed on this Site. We also use "cookies" (small pieces of information that are stored by your browser on your computer’s hard drive) to help provide additional functionality to this Site and to help Us accurately measure usage of this Site. In all cases in which cookies are used, your Personal Information will not be collected unless you expressly agree to provide it. Most browsers are initially set to accept cookies. Further information about cookies can be found at http://www.microsoft.com/info/cookies.htm. We may share the traffic data collected through this Site with third-party web service providers, third-party marketing companies, and online ordering processors.

Personal Information

In order for you to participate in certain activities that We offer via this Site, We may require you to provide Us with certain information that identifies you (“Personal Information”). We only collect Personal Information, including, but not limited to, names, addresses, telephone numbers, email addresses, age, and similar identifying information, when you voluntarily submit this information.

If you communicate with Us via e-mail, post messages to this Site, or otherwise complete on-line forms, surveys, or contest entries, any information provided may be collected as Personal Information. We may refer to your Personal Information to better understand your needs and how We can improve Our Site and services. We may also use your Personal Information to contact you. Finally, We may share your Personal Information with third-party web service providers, and online ordering processors in order to fulfill any activity requests, or service requests that you make via this Site. We do not otherwise sell or transfer your Personal Information to any third party.

We do not collect Sensitive Personal Information. Sensitive Personal Information includes information pertaining to racial origins, religious beliefs, and sexual orientation.

Children's Privacy

WE DO NOT KNOWINGLY REQUEST, SOLICIT OR COLLECT PERSONAL INFORMATION FROM ANY PERSON WE KNOW TO BE UNDER THE AGE OF 13 WITHOUT PRIOR VERIFIABLE PARENTAL CONSENT. In the event that We receive actual knowledge that We have collected or received Personal Information from anyone under the age of 13 without the requisite and verifiable parental consent, We will delete that information from Our data base as soon as practicable.

If We collect Personal Information from children under the age of 13 with verifiable parental consent, We will ensure that:

•Parents will be given a choice as to whether their child’s Personal Information will be disclosed to any third parties prior to any such-disclosure;

•Parents will have access to their child’s Personal Information upon their request and the opportunity to remove or delete the child’s Personal Information and opt-out of future collection or use of the child’s Personal Information;

•We will not condition a child’s participation in a contest, game or other activity on the child disclosing more Personal Information than is reasonably necessary to participate in that contest, game or other activity; and

•We will maintain the security, confidentiality and integrity of the Personal Information collected from a child.

Confidentiality and Security of Personal Information

Except as otherwise provided in this Privacy Policy, We will keep your Personal Information private and will not share it with third parties, unless such disclosure is necessary to (a) comply with a court order or other legal process; (b) protect your rights or Our property; or (c) enforce Our Terms and Conditions of Use. Your Personal Information is stored on secure servers that are not accessible by third parties.

Other Limits to Your Privacy

This Site may contain links to other websites. We are not responsible for privacy practices or the content of such websites. Please understand that any information that is disclosed in these areas may become public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

Effective Date and Changes

This Privacy Policy is effective as of its last update, June 18, 2010. From time to time, it may be necessary to update or modify this Privacy Policy. Accordingly, We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on this Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon its posting on this Site.